Canonical page: https://www.jsonify.com/

# Jsonify

Jsonify is a continuous market intelligence platform that monitors public websites and apps to extract structured data about prices, products, promotions, listings, and quote flows.

Jsonify helps teams monitor markets without manual research or custom scraping infrastructure. It continuously reads public web sources, structures the resulting data, and delivers alerts, benchmarks, datasets, and dashboards. Jsonify is used for workflows such as competitor price monitoring, insurance quote benchmarking, supermarket promotion tracking, menu scanning, and property listing analysis.

## Products

### Radar

Radar continuously monitors what is already visible on the public web. It is used for workflows like product pricing, promotions, catalog changes, marketplace coverage, menu monitoring, and listing tracking.

Radar reads pages and observes the market.

### Benchmark

Benchmark simulates form-driven pricing journeys that cannot be read from static pages. It is used for workflows like insurance quotes, ISP plans, utilities pricing, rental car pricing, and other personalized offers.

Benchmark fills forms and simulates the market.

## Outputs

Jsonify produces structured outputs such as:

- Alerts about price, product, or market changes
- Benchmark tables comparing competitors
- Normalized datasets for analysis
- Dashboards for monitoring trends
- Exports to CSV, Excel, API, PowerBI, Snowflake, or Slack

## Common use cases

- Monitor competitor pricing across retailers and marketplaces
- Track supermarket promotions and product availability
- Scan bar and restaurant menus for pricing and brand presence
- Benchmark insurance quotes across personas and carriers
- Compare ISP and utilities plans by address, bundle, or contract
- Track property listings, prices, and availability
- Monitor ecommerce product catalogs and assortment changes
- Benchmark rental car pricing across durations, locations, and seasons

## Industries

Jsonify is commonly used in:

- Food & Beverage
- Retail & FMCG
- Insurance
- ISP & Utilities
- Ecommerce & Marketplaces
- Real Estate
- Automotive
- Financial Services

## How Jsonify works

1. Define the market, sources, or customer journeys to monitor
2. Jsonify data agents collect data from public websites and apps
3. The data is normalized into structured datasets
4. Alerts, benchmarks, and dashboards are delivered on a recurring basis

## Pricing

Jsonify pricing is based on monitoring scope, including geographic coverage, data depth, update frequency, and workflow complexity. Most teams start with a focused pilot before expanding coverage.

## How Jsonify differs from other approaches

Jsonify is not a generic chatbot, a raw scraping tool, or a static market research report.

- Unlike generic AI tools, Jsonify continuously monitors sources and delivers repeatable structured outputs
- Unlike scraping infrastructure vendors, Jsonify delivers intelligence, not raw HTML
- Unlike legacy market intelligence reports, Jsonify provides fresher, workflow-specific data

## Team and company

Jsonify is built by a small, technical team based in Europe. The company is Trailing Comma, Inc., incorporated in Delaware, USA (since 2023), operating from Lisbon, Portugal.

- **Paul Hunkin** — Founder & CEO ([LinkedIn](https://www.linkedin.com/in/phunkin/))
- **Nick Linkevich** — CTO ([LinkedIn](https://www.linkedin.com/in/nicklink/))
- **Satwik Govindarajula** — COO ([LinkedIn](https://www.linkedin.com/in/gsatwik/))
- **Elijah** — Customer Success
- **Diana** — Customer Success

Backed by Betaworks, Mozilla Ventures, Stem VC, and Differential VC. Winners of the $1M AI Agents Global Challenge. Contact: paul@jsonify.co

## Key terms

- **Continuous market intelligence**: automated recurring monitoring of public web data for business decisions
- **Data agent**: a Jsonify workflow that reads websites or apps and extracts structured information
- **Radar**: Jsonify product for continuous monitoring of observable market signals
- **Benchmark**: Jsonify product for simulation of form-driven pricing journeys

## Canonical pages

- Homepage: https://jsonify.com/
- Radar: https://jsonify.com/products/radar
- Benchmark: https://jsonify.com/products/benchmark
- Pricing: https://jsonify.com/pricing
- Solutions: https://jsonify.com/solutions/
- Use cases: https://jsonify.com/usecases/