Canonical page: https://www.jsonify.com/products/benchmark/

# Jsonify Benchmark

Benchmark is Jsonify's product for simulating form-driven pricing journeys that cannot be observed on static pages. It navigates competitor quote flows across personas, locations, and conditions — extracting real pricing, package structures, bundling, and offer tiers.

Benchmark fills forms and simulates the market. It does not monitor static pages — that is what [Radar](https://jsonify.com/products/radar) does.

## Why Benchmark exists

Insurance premiums, loan rates, utility tariffs, and ISP plans are not published on static pages. They are calculated in real time and revealed only at the end of a quote flow. Radar cannot read them. Only Benchmark can extract them.

## What Benchmark simulates

- **Insurance quote flows**: home, car, life, and health insurance journeys across carriers and markets. Captures premium, excess, and bundling structures.
- **ISP and broadband plans**: broadband pricing by address, bundle configuration, and contract length across providers.
- **Car rental pricing**: rental pricing across brands, durations, locations, and seasons. Captures add-ons, extras, and insurance upsells.
- **Utility and energy tariffs**: electricity, gas, and water tariffs across providers by region, consumption, and contract type.
- **Financial products**: loan rates, mortgage offers, and credit products across lenders by persona and market conditions.

## What Benchmark produces

- Persona pricing tables (monthly premium, annual cost, excess levels per carrier)
- Offer structure breakdowns (base premium, add-ons, tax)
- Cross-carrier comparison datasets
- Structured exports to Excel, BI tools, or data pipelines

## Example deployments

- **European insurance benchmark**: 8 countries, 40+ carriers, 200 personas — home and auto, seasonal snapshots
- **Automotive rental benchmark**: 6 markets, 9 brands, 7 durations — 19 city locations, 3 seasonal snapshots

## How Benchmark works

1. Define the customer personas, markets, and competitors to simulate
2. Data agents navigate competitor forms exactly as a customer would — filling fields, selecting options, completing journeys
3. Pricing datasets, persona benchmarks, and offer comparisons are delivered to your team

## Industries that use Benchmark

- **Insurance**: premiums, excess levels, and bundle structures across carriers, markets, and persona types
- **ISP & Utilities**: broadband and energy pricing by address, bundle, and contract
- **Car Rental**: rental pricing across brands, locations, durations, and seasonal windows
- **Financial Services**: loan rates, mortgage offers, and credit products across lenders

## Radar vs Benchmark

Radar continuously monitors what is already visible on the public web. Benchmark simulates form-driven pricing journeys that are not visible on static pages. Most teams use one or both depending on their market.

## Related pages

- Benchmark: https://jsonify.com/products/benchmark
- Radar: https://jsonify.com/products/radar
- Pricing: https://jsonify.com/pricing
- Homepage: https://jsonify.com/