Canonical page: https://www.jsonify.com/solutions/isp-utilities/

# ISP & Utilities Intelligence

> Simulate broadband and energy quote flows to benchmark pricing, bundles, and contract structures across providers.

Simulate quote flows across ISPs and energy providers to extract plan pricing, bundle structures, and contract terms — across any market, at scale.

## How it works

- **Extract** (provider quote flows): Navigate broadband and energy quote flows as defined personas — entering postcodes, usage profiles, and existing service details.
- **Structure** (Normalized plan datasets): Extract monthly prices, contract lengths, speed tiers, and bundle structures into a consistent, comparable format.
- **Deliver** (Plan & pricing intelligence): Compare how each provider prices across personas, postcodes, and contract types — and track changes over time.

## ISP and utility pricing is personalized. You can't see it without asking.

Broadband prices vary by address. Energy tariffs depend on usage. Bundle prices change by what services a customer already has. The only way to see real competitor pricing is to go through the quote flow yourself — at scale.

- Address-dependent pricing means no single 'competitor price' exists
- Bundle pricing only becomes clear after navigating the full quote journey
- Contract terms, exit fees, and speed tier pricing are buried in quote flows
- Manual quote collection can't keep up with frequent promotional changes

## Broadband and energy, both covered.

### ISP & Broadband: Fixed-line and mobile internet

Benchmark broadband plans, speed tiers, bundle pricing, and contract terms across residential and business ISPs.

### Energy & Utilities: Electricity, gas & water

Track energy tariff pricing, standing charges, and switching incentives across suppliers and usage profiles.

## Signals tracked

- **Plan pricing**: Extract monthly costs for each plan tier — introductory offers, standard rates, and post-discount prices.
- **Bundle structures**: Track how providers bundle broadband with TV, mobile, and landline — and the pricing implications of each combination.
- **Speed tiers**: Benchmark download and upload speeds offered at each price point across residential and business plans.
- **Contract terms**: Extract contract lengths, minimum terms, early exit fees, and price guarantee periods for each plan.
- **Energy tariffs**: Track unit rates, standing charges, and fixed vs. variable tariff structures across energy suppliers.
- **Persona variation**: Simulate the same quote across different postcodes and usage profiles to map how pricing varies geographically.

## Scale

European ISP benchmark

- **12** Providers
- **60+** Personas
- **5** Countries
- **Weekly** Refresh cycle

## Outputs

- Plan pricing dataset (provider × persona × price × terms)
- Speed tier comparison table
- Bundle structure analysis
- Price change alerts
- Contract term comparison export

## Use cases

- Pricing: systematically benchmark competitor plans across postcodes and profiles
- Product: understand how competitor bundle structures are evolving
- Retention: identify where competitor pricing is undercutting you for at-risk segments
- Market entry: map pricing across a new geography before launch
- Regulatory: track how prices change across regulated utility products


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*[Jsonify](https://jsonify.com) — AI-powered competitive intelligence*