Canonical page: https://www.jsonify.com/usecases/fashion-trend-and-product-tracking/ # Fashion Trend Tracking Tool > Extract structured trend data - collections, materials, colors, trend tags - from 12 industry sources including WGSN and Vogue, on your schedule. - **Industry**: Ecommerce - **Product**: Radar - **Sources**: Vogue, The Business of Fashion, Fashionista - **Fields**: Source, Collection, Designer, Key Materials, Colors, Trend Tags, Price Range, Availability - **Integrations**: Google Sheets, CSV, API ## Dataset The dataset for our Fashion Trend & Product Tracking includes vital columns such as Source, Collection, Designer, Key Materials, Colors, Trend Tags, Price Range, and Availability. This structured data allows for an in-depth analysis of the fashion landscape, helping you track how trends evolve over time and which materials are gaining traction. With real-time updates, you can stay informed about the latest developments in the fashion industry. ## Sources Jsonify pulls trend and product data from Vogue, Business of Fashion, Fashionista, Trendhunter, WGSN, and 7 other fashion intelligence sources. Each record includes collection name, designer, key materials, colorways, trend tags, price range, and availability - structured and ready to load into your own tools. If you're using WGSN for data you could extract automatically, this is a direct alternative. ## Analysis Our dashboard features 12 insightful widgets designed to help you visualize and analyze fashion trends effectively. Key metrics include Total New Products Launched, Total Emerging Materials Identified, and Design Trend Popularity Over Time, presented through various formats such as line charts, bar graphs, and pie charts. Additionally, tables like Recent Product Launches by Competitors and Innovative Textiles Blog Highlights provide a comprehensive overview of the competitive landscape. ## Alerts Stay ahead of the curve with our enabled alert rule that provides timely notifications on emerging fashion trends and product launches. You will receive alerts via Email, ensuring you never miss critical updates in the fast-paced world of fashion. This feature allows you to act swiftly on new opportunities as they arise. ## Integrations Our Fashion Trend & Product Tracking integrates seamlessly with powerful tools such as API and Snowflake, allowing for efficient data management and analysis. With these integrations, you can easily incorporate our insights into your existing workflows, enhancing your ability to monitor and respond to market changes. This streamlined approach supports your strategic decision-making process. ## FAQ **Is Jsonify just a web scraping tool?** No. Jsonify delivers structured market intelligence, not raw HTML. The platform extracts, normalizes, and analyzes public data to produce clean, typed datasets ready for analysis. **How often is the data updated?** Update cadence depends on the monitoring workflow. Most use cases refresh daily or weekly. Alerts can be triggered in near-real-time when significant changes are detected. **What sources are covered for this use case?** Our Fashion Trend & Product Tracking solution monitors a diverse array of 12 sources, including vogue.com, businessoffashion.com, fashionista.com, trendhunter.com, and wgsn.com. This comprehensive mon... **Where does the extracted data go?** Our Fashion Trend & Product Tracking integrates seamlessly with powerful tools such as API and Snowflake, allowing for efficient data management and analysis. With these integrations, you can easily i... **Can I customize which data fields are extracted?** Yes. Every Jsonify deployment is configured to your specific requirements. You define which signals, fields, and geographies matter, and the pipeline is built around those parameters. --- *[Jsonify](https://jsonify.com) — AI-powered competitive intelligence*