Canonical page: https://www.jsonify.com/usecases/gather-competitor-digital-strategies-and-ab-tests/

# Gather competitor digital strategies and A/B tests

> Gain insights into competitor campaign tactics and A/B testing — automated data collection without the hassle of manual tracking

- **Industry**: Ecommerce
- **Product**: Radar
- **Sources**: Competitor, Adage, Trustpilot
- **Fields**: Source, Campaign, Variant, Traffic Channel, Budget, Start Date, End Date, Conversion Rate
- **Integrations**: Google Sheets, CSV, API

## Dataset

Our structured dataset includes essential columns like id, Source, Campaign, Variant, Traffic Channel, Budget, Start Date, End Date, Conversion Rate, and Status. This normalized dataset allows you to analyze the effectiveness of different campaigns and A/B tests conducted by your competitors. With this detailed information, you can make informed decisions to enhance your own marketing strategies.

## Sources

We monitor competitor digital campaign strategies and A/B testing variations from a diverse range of sources including competitor.com, adage.com, uk.business.trustpilot.com, similarweb.com, and semrush.com. These platforms provide insights into various campaign elements such as Campaign, Variant, Traffic Channel, and Conversion Rate. By aggregating data from these 11 sources, we ensure a comprehensive view of your competitors' marketing efforts.

## Analysis

Utilize our 12 dashboard widgets to gain actionable insights into competitor digital campaigns. The 'Total Competitor Campaigns Analyzed' metric provides a quick overview, while the 'Competitor A/B Testing Variations Over Time' line chart visualizes trends. Additionally, the 'Top 5 Competitors by Digital Campaign Volume' horizontal bar widget highlights key players in your industry, enabling you to benchmark your performance against them.

## Alerts

Stay informed with our enabled alert rule that notifies you of significant changes in competitor strategies. Whether it's a new campaign launch or a shift in A/B testing variations, you’ll receive timely updates to keep you ahead of the competition. This ensures that you never miss critical developments in the digital marketing landscape.

## Integrations

Seamlessly integrate our monitoring solution with popular platforms such as API, Snowflake, HubSpot, and Email. With these integrations, you can easily export your competitor data and insights for further analysis or reporting. This streamlined process enhances your workflow and allows for more efficient decision-making.

## FAQ

**Is Jsonify just a web scraping tool?**

No. Jsonify delivers structured market intelligence, not raw HTML. The platform extracts, normalizes, and analyzes public data to produce clean, typed datasets ready for analysis.

**How often is the data updated?**

Update cadence depends on the monitoring workflow. Most use cases refresh daily or weekly. Alerts can be triggered in near-real-time when significant changes are detected.

**What sources are covered for this use case?**

We monitor competitor digital campaign strategies and A/B testing variations from a diverse range of sources including competitor.com, adage.com, uk.business.trustpilot.com, similarweb.com, and semrus...

**Where does the extracted data go?**

Seamlessly integrate our monitoring solution with popular platforms such as API, Snowflake, HubSpot, and Email. With these integrations, you can easily export your competitor data and insights for fur...

**Can I customize which data fields are extracted?**

Yes. Every Jsonify deployment is configured to your specific requirements. You define which signals, fields, and geographies matter, and the pipeline is built around those parameters.


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*[Jsonify](https://jsonify.com) — AI-powered competitive intelligence*