Canonical page: https://www.jsonify.com/usecases/track-competitor-ad-performance-and-offers/

# Track competitor ad performance and offers

> Gain real-time insights on competitor ad performance and promotions — automated intelligence without manual hassle

- **Industry**: Ecommerce
- **Product**: Radar
- **Sources**: Adbeat, Semrush, SpyFu
- **Fields**: Source, Advertiser, Campaign, Creative, Landing Page, Spend_Est, Impressions_Est, CTR
- **Integrations**: Google Sheets, CSV, API

## Dataset

Our structured dataset includes critical columns such as Source, Advertiser, Campaign, Creative, Landing Page, Spend_Est, Impressions_Est, CTR, Promo, and Last_Updated. This normalized dataset allows for detailed tracking of ad performance metrics, enabling users to make informed decisions based on real-time data.

## Sources

We monitor competitor digital media campaign performance metrics from leading platforms such as Adbeat, SEMrush, SpyFu, Moat, and SimilarWeb. These sources provide insights into various aspects of advertising, including ad creative variations and promotional offers. By analyzing data from 12 different sources, we ensure a comprehensive view of the competitive landscape.

## Analysis

The dashboard features 12 insightful widgets, including metrics like Total Ads Monitored and Total Competitors Analyzed. Visualizations such as the Ad Spend Trend Over Time (line chart) and the Top 5 Competitors by Ad Spend (bar chart) provide a clear picture of competitive dynamics. Additionally, the Competitor Promotional Offers table and Recent Ad Creative Variations table allow for quick access to the latest information.

## Alerts

We offer real-time alerts for significant changes in competitor campaigns, ensuring you never miss critical updates. With one enabled alert rule, you can stay informed about any notable shifts in ad performance or promotional strategies.

## Integrations

Our product seamlessly integrates with popular tools like API, Snowflake, Power BI, and Email, allowing for easy data export and analysis. This flexibility ensures that you can leverage insights across various platforms and enhance your marketing strategies effectively.

## FAQ

**Is Jsonify just a web scraping tool?**

No. Jsonify delivers structured market intelligence, not raw HTML. The platform extracts, normalizes, and analyzes public data to produce clean, typed datasets ready for analysis.

**How often is the data updated?**

Update cadence depends on the monitoring workflow. Most use cases refresh daily or weekly. Alerts can be triggered in near-real-time when significant changes are detected.

**What sources are covered for this use case?**

We monitor competitor digital media campaign performance metrics from leading platforms such as Adbeat, SEMrush, SpyFu, Moat, and SimilarWeb. These sources provide insights into various aspects of adv...

**Where does the extracted data go?**

Our product seamlessly integrates with popular tools like API, Snowflake, Power BI, and Email, allowing for easy data export and analysis. This flexibility ensures that you can leverage insights acros...

**Can I customize which data fields are extracted?**

Yes. Every Jsonify deployment is configured to your specific requirements. You define which signals, fields, and geographies matter, and the pipeline is built around those parameters.


---
*[Jsonify](https://jsonify.com) — AI-powered competitive intelligence*