Canonical page: https://www.jsonify.com/usecases/track-competitor-beverage-launches-and-claims/ # Track competitor beverage launches and claims > Gain insights on product launches, ingredient trends, and marketing claims — automated competitor analysis made easy - **Industry**: Food & Beverage - **Product**: Radar - **Sources**: Food and Drink News, Beverage Industry, Just Drinks - **Fields**: Product, Brand, Category, Price, Original Price, Launch Date, Ingredient Changes, Claims - **Integrations**: Google Sheets, CSV, API ## Dataset The structured dataset includes critical columns such as Product, Brand, Category, Price, Original Price, Launch Date, Ingredient Changes, and Claims. This normalized dataset provides a clear view of market dynamics, allowing you to analyze trends in product launches and ingredient modifications effectively. Each entry is meticulously updated to reflect real-time changes, ensuring your analysis is based on the most current information available. ## Sources We monitor competitor ready-to-drink product launches, ingredient changes, and marketing claims from leading sources such as foodanddrinknews.com, beverageindustry.com, just-drinks.com, cpgmatters.com, and packagingdigest.com. Our system aggregates data from 12 sources, ensuring you receive the most comprehensive insights into the global food and beverage industry. This continuous monitoring allows you to stay updated on the latest trends and developments in your competitive landscape. ## Analysis Our dashboard features 12 insightful widgets designed to visualize your competitor analysis effectively. Key metrics such as Total Product Launches This Month and Total Ingredient Changes Reported provide quick insights, while bar charts and line graphs illustrate trends in marketing claims and product launches over time. Detailed tables present recent competitor product launches and ingredient change details, enabling you to make data-driven decisions with confidence. ## Alerts Stay informed with our enabled alert rules that notify you of significant changes in competitor activity. Currently, we have one active alert that can be customized to your preferences, ensuring you never miss critical updates. Notifications can be sent via Email, Slack, or other integrated channels, providing you with timely information directly to your preferred platform. ## Integrations Our product seamlessly integrates with popular tools such as API, Google Sheets, Slack, and Email, allowing you to streamline your workflow. With these integrations, you can easily export your data and insights, making it simple to share findings with your team. This connectivity enhances your ability to act on the insights gained from our monitoring system, ensuring you stay ahead in the competitive landscape. ## FAQ **Is Jsonify just a web scraping tool?** No. Jsonify delivers structured market intelligence, not raw HTML. The platform extracts, normalizes, and analyzes public data to produce clean, typed datasets ready for analysis. **How often is the data updated?** Update cadence depends on the monitoring workflow. Most use cases refresh daily or weekly. Alerts can be triggered in near-real-time when significant changes are detected. **What sources are covered for this use case?** We monitor competitor ready-to-drink product launches, ingredient changes, and marketing claims from leading sources such as foodanddrinknews.com, beverageindustry.com, just-drinks.com, cpgmatters.com... **Where does the extracted data go?** Our product seamlessly integrates with popular tools such as API, Google Sheets, Slack, and Email, allowing you to streamline your workflow. With these integrations, you can easily export your data an... **Can I customize which data fields are extracted?** Yes. Every Jsonify deployment is configured to your specific requirements. You define which signals, fields, and geographies matter, and the pipeline is built around those parameters. --- *[Jsonify](https://jsonify.com) — AI-powered competitive intelligence*