Canonical page: https://www.jsonify.com/usecases/track-competitor-campaigns-and-brand-sentiment/ # Track competitor campaigns and brand sentiment > Gain actionable insights on competitor campaigns and brand sentiment — automated data collection from e-commerce and social media. - **Industry**: Ecommerce - **Product**: Radar - **Sources**: Amazon, eBay, ASOS, John Lewis, RetailMeNot - **Fields**: including id, Source, Product, Price, Original Price, Stock Status, Rating, Reviews - **Integrations**: Google Sheets, CSV, API ## Dataset The structured dataset consists of crucial columns including id, Source, Product, Price, Original Price, Stock Status, Rating, Reviews, and Last Updated. This normalized dataset allows for in-depth analysis of promotional trends and pricing strategies across various competitors. By leveraging this data, businesses can make informed decisions based on real-time market dynamics. ## Sources We monitor competitor digital campaigns and brand sentiment from leading global retail e-commerce sites such as Amazon, eBay, ASOS, John Lewis, and RetailMeNot. Our comprehensive data collection focuses on key metrics like promotional offers, product pricing, stock status, and customer ratings. With 12 sources actively tracked, we ensure you have the most relevant insights into competitor strategies and consumer perceptions. ## Analysis Our dashboard features 12 insightful widgets designed to visualize competitor digital campaign performance. Key widgets include the Total Campaigns Monitored metric, the Brand Sentiment Distribution pie chart, and the Sentiment Trend Over the Last 6 Months line graph. Additionally, the Top Competitors by Engagement Rate horizontal bar and Recent Promotional Offers from Competitors table provide a clear overview of market positioning and promotional activities. ## Alerts Stay updated with our enabled alert rules, which notify you when significant changes occur in competitor campaigns or brand sentiment. With a single alert rule configured, you can receive timely updates directly to your preferred channels. This ensures you never miss critical insights that could impact your marketing strategy. ## Integrations Our monitoring solution seamlessly integrates with popular tools like API, Google Sheets, and Email, allowing for easy data export and collaboration. With these integrations, you can manage and analyze your competitor data more effectively, ensuring that insights are readily accessible for strategic decision-making. This connectivity enhances your ability to respond quickly to market changes. ## FAQ **Is Jsonify just a web scraping tool?** No. Jsonify delivers structured market intelligence, not raw HTML. The platform extracts, normalizes, and analyzes public data to produce clean, typed datasets ready for analysis. **How often is the data updated?** Update cadence depends on the monitoring workflow. Most use cases refresh daily or weekly. Alerts can be triggered in near-real-time when significant changes are detected. **What sources are covered for this use case?** We monitor competitor digital campaigns and brand sentiment from leading global retail e-commerce sites such as Amazon, eBay, ASOS, John Lewis, and RetailMeNot. Our comprehensive data collection focus... **Where does the extracted data go?** Our monitoring solution seamlessly integrates with popular tools like API, Google Sheets, and Email, allowing for easy data export and collaboration. With these integrations, you can manage and analyz... **Can I customize which data fields are extracted?** Yes. Every Jsonify deployment is configured to your specific requirements. You define which signals, fields, and geographies matter, and the pipeline is built around those parameters. --- *[Jsonify](https://jsonify.com) — AI-powered competitive intelligence*