Canonical page: https://www.jsonify.com/usecases/track-competitor-digital-campaigns-and-promotions/

# Competitor digital campaign promotion data

> Monitor beverage competitor campaigns, creative types, impressions, CTR, spend, and promotions across 12 sources with no scraping required.

- **Industry**: Food & Beverage
- **Product**: Radar
- **Sources**: Coca-Cola, PepsiCo, Dr Pepper, Nestlé, AB InBev
- **Fields**: Source, Campaign, CreativeType, Impressions, CTR, Spend, Promo, Last Updated
- **Integrations**: API and Databricks

## Dataset

The normalized dataset includes critical columns such as id, Source, Campaign, CreativeType, Impressions, CTR, Spend, Promo, and Last Updated. This structured data enables you to evaluate the effectiveness of various campaigns and understand the nuances of promotional strategies employed by your competitors. By leveraging this data, you can make informed decisions to enhance your digital marketing efforts.

## Sources

We monitor Coca-Cola, PepsiCo, Dr Pepper, Nestle, AB InBev, and related beverage campaign sources. Jsonify extracts source, campaign, creative type, impressions, CTR, spend, promo, and last updated fields for beverage marketing teams.

## Analysis

Utilize our comprehensive dashboard featuring 12 insightful widgets designed to visualize competitor digital campaign performance. Key widgets include the Total Competitor Campaigns Analyzed metric, a bar chart showcasing the Top 5 Competitors by Digital Ad Spend, and a line chart illustrating Campaign Performance Trends Over Time. These analytical tools empower you to dissect ad creative types and monitor social media engagement growth effectively.

## Alerts

Stay informed with our enabled alert rules, which notify you of significant updates in competitor campaigns. Whether it's a new seasonal promotion or a notable change in digital ad strategies, you can receive timely alerts via Email or Slack. This ensures you never miss important developments in the competitive landscape.

## Integrations

Our solution seamlessly integrates with popular platforms, including API and Databricks, allowing for smooth data flow and analysis. With integration options tailored for your team's workflow, you can easily access insights and collaborate effectively. This enhances your ability to respond swiftly to changes in the beverage market.

## FAQ

**Is Jsonify just a web scraping tool?**

No. Jsonify delivers structured market intelligence, not raw HTML. The platform extracts, normalizes, and analyzes public data to produce clean, typed datasets ready for analysis.

**How often is the data updated?**

Update cadence depends on the monitoring workflow. Most use cases refresh daily or weekly. Alerts can be triggered in near-real-time when significant changes are detected.

**What sources are covered for this use case?**

Our monitoring solution provides continuous structured data from leading global beverage companies, including Coca-Cola, PepsiCo, Dr Pepper, Nestlé, and AB InBev. We track essential metrics such as Ca...

**Where does the extracted data go?**

Our solution seamlessly integrates with popular platforms, including API and Databricks, allowing for smooth data flow and analysis. With integration options tailored for your team's workflow, you can...

**Can I customize which data fields are extracted?**

Yes. Every Jsonify deployment is configured to your specific requirements. You define which signals, fields, and geographies matter, and the pipeline is built around those parameters.


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*[Jsonify](https://jsonify.com) — AI-powered competitive intelligence*