Canonical page: https://www.jsonify.com/usecases/track-competitor-marketing-and-consumer-sentiment/ # Track competitor marketing and consumer sentiment > Gain actionable insights on competitor campaigns and consumer trends — automate data collection for strategic advantage - **Industry**: Ecommerce - **Product**: Radar - **Sources**: Amazon, eBay, Walmart, Shopify, Target - **Fields**: Product, Category, Price, Original Price, Stock Status, Rating, Reviews, Last Updated - **Integrations**: Google Sheets, CSV, API ## Dataset Our structured dataset includes critical columns such as Product, Category, Price, Original Price, Stock Status, Rating, Reviews, and Last Updated. This normalized dataset allows for in-depth analysis of competitor activities and consumer trends, giving you the insights needed to make informed decisions. With detailed tracking of promotional spending and consumer sentiment, you can identify patterns that drive market performance. ## Sources We monitor competitor product marketing campaigns, consumer sentiment, and promotional spending from leading retail e-commerce sites such as Amazon, eBay, Walmart, Shopify, and Target. These sources provide a comprehensive view of the competitive landscape, enabling you to track key metrics like product pricing, stock status, and consumer reviews. By aggregating data from 12 distinct sources, we ensure that you have access to the most relevant and up-to-date information on your competitors' marketing strategies. ## Analysis The dashboard features a variety of analytical widgets designed to provide actionable insights into your competitors' marketing efforts. Key metrics include Total Competitor Campaigns Monitored, Total Promotional Spending This Month, and Consumer Sentiment Trend Over Time. Additional visualizations, such as the Market Share of Competitors by Promotional Spend pie chart and the Top 5 Competitor Products by Consumer Sentiment bar chart, help you quickly grasp the competitive landscape and identify opportunities. ## Alerts Stay informed with our enabled alert rules that notify you of significant changes in your monitored data. Whether it's a spike in promotional spending or shifts in consumer sentiment, you'll receive timely alerts to keep you ahead of the competition. With one active alert rule, you can ensure that you're always in the loop regarding critical developments in your market. ## Integrations Our solution seamlessly integrates with powerful platforms like API, BigQuery, Salesforce, and Email, allowing you to streamline your data workflow. With these integrations, you can easily export insights and reports to your preferred tools, enhancing your marketing strategy and decision-making processes. This flexibility ensures that your team can access and utilize the data effectively across various applications. ## FAQ **Is Jsonify just a web scraping tool?** No. Jsonify delivers structured market intelligence, not raw HTML. The platform extracts, normalizes, and analyzes public data to produce clean, typed datasets ready for analysis. **How often is the data updated?** Update cadence depends on the monitoring workflow. Most use cases refresh daily or weekly. Alerts can be triggered in near-real-time when significant changes are detected. **What sources are covered for this use case?** We monitor competitor product marketing campaigns, consumer sentiment, and promotional spending from leading retail e-commerce sites such as Amazon, eBay, Walmart, Shopify, and Target. These sources p... **Where does the extracted data go?** Our solution seamlessly integrates with powerful platforms like API, BigQuery, Salesforce, and Email, allowing you to streamline your data workflow. With these integrations, you can easily export insi... **Can I customize which data fields are extracted?** Yes. Every Jsonify deployment is configured to your specific requirements. You define which signals, fields, and geographies matter, and the pipeline is built around those parameters. --- *[Jsonify](https://jsonify.com) — AI-powered competitive intelligence*