Canonical page: https://www.jsonify.com/usecases/track-competitor-metrics-and-tech-trends/ # Track competitor metrics and tech trends > Gain actionable insights on competitor performance and tech trends — automated analysis that outpaces manual research. - **Industry**: Retail - **Product**: Radar - **Sources**: Statista, Gartner, Forrester, Ecommerce CEO, Retail Dive - **Fields**: Source, Article Title, Product, Metric, Value, Region, Last Updated - **Integrations**: Google Sheets, CSV, API ## Dataset The structured dataset includes vital columns such as Source, Article Title, Product, Metric, Value, Region, and Last Updated. This allows for a detailed analysis of competitor activities, including metrics like pilot store counts and performance values across various regions. With this normalized dataset, you can easily track changes and trends in the competitive landscape. ## Sources We monitor a diverse range of sources to keep you informed on competitor digital channel performance metrics and technology adoption. Our data comes from leading platforms such as Statista, Gartner, Forrester, Ecommerce CEO, and Retail Dive, providing insights into key articles that discuss metrics such as product performance and emerging technologies. This comprehensive approach ensures you have access to the latest information on your competitors' strategies and innovations. ## Analysis Our dashboard features 12 insightful widgets designed to analyze competitor digital channel performance and technology trends effectively. Key widgets include the Digital Channel Performance Trends line chart, Competitor Engagement Metrics Comparison bar chart, and the Technology Adoption by Competitor donut chart. These visualizations provide a clear overview of competitor dynamics and help identify emerging technology interests over time. ## Alerts Stay updated with our enabled alert rules, which notify you of significant changes in competitor performance metrics. You can receive alerts via Email, ensuring you never miss critical updates on digital channel performance. This proactive approach allows you to adapt your strategies in real-time based on competitor movements. ## Integrations Our product seamlessly integrates with popular tools like API, Snowflake, and Google Sheets, making it easy to incorporate competitor data into your existing workflows. With these integrations, you can analyze and visualize data efficiently, ensuring that your team has access to the insights necessary for informed decision-making. This streamlined process enhances your ability to respond to market changes quickly. ## FAQ **Is Jsonify just a web scraping tool?** No. Jsonify delivers structured market intelligence, not raw HTML. The platform extracts, normalizes, and analyzes public data to produce clean, typed datasets ready for analysis. **How often is the data updated?** Update cadence depends on the monitoring workflow. Most use cases refresh daily or weekly. Alerts can be triggered in near-real-time when significant changes are detected. **What sources are covered for this use case?** We monitor a diverse range of sources to keep you informed on competitor digital channel performance metrics and technology adoption. Our data comes from leading platforms such as Statista, Gartner, F... **Where does the extracted data go?** Our product seamlessly integrates with popular tools like API, Snowflake, and Google Sheets, making it easy to incorporate competitor data into your existing workflows. With these integrations, you ca... **Can I customize which data fields are extracted?** Yes. Every Jsonify deployment is configured to your specific requirements. You define which signals, fields, and geographies matter, and the pipeline is built around those parameters. --- *[Jsonify](https://jsonify.com) — AI-powered competitive intelligence*