Canonical page: https://www.jsonify.com/usecases/track-competitor-product-data-and-promotions/

# Track competitor product data and promotions

> Gain insights on competitor products, pricing, and promotions — effortlessly automated for strategic advantage in the food industry

- **Industry**: Food & Beverage
- **Product**: Radar
- **Sources**: Just Eat, Deliveroo, Uber Eats, Restaurant Business Online, Food and Drink Network
- **Fields**: Source, Restaurant, Item, Category, Price, Original Price, Available, Delivery Time
- **Integrations**: Google Sheets, CSV, API

## Dataset

The normalized dataset includes key columns such as Source, Restaurant, Item, Category, Price, Original Price, Available, Delivery Time, Last Updated, and Promo. This structured data ensures that you have comprehensive visibility into the competitive offerings and pricing strategies of your rivals. By analyzing these columns, you can make informed decisions based on the latest market trends.

## Sources

Our monitoring solution aggregates structured data from leading food industry sources including Just Eat, Deliveroo, Uber Eats, Restaurant Business Online, and Food and Drink Network. This allows you to track competitor new product details, pricing, and promotional campaigns across a diverse range of restaurant brands. With 11 sources providing real-time insights, you can stay ahead in the competitive landscape of the food industry.

## Analysis

Our dashboard features 12 insightful widgets designed to help you analyze competitor activity effectively. You can visualize Total Competitor Products Tracked through a metric widget, monitor New Product Launches Over Time with a line chart, and compare Competitor Product Counts using a bar chart. Additionally, insights on Pricing Trends by Competitor and Cumulative Promotions Over Time provide a clear picture of market dynamics.

## Alerts

Stay informed with our enabled alert rules that notify you of any significant changes in competitor promotions or new product launches. With a single alert rule currently in place, you can customize notifications to ensure you never miss critical updates in the fast-paced food industry. This proactive approach helps you adapt your strategies in real-time.

## Integrations

Our monitoring solution seamlessly integrates with popular platforms like API, Google Sheets, and Snowflake, allowing you to easily export and analyze your data. With these integrations, you can streamline your workflow and ensure that your team has access to the latest competitor insights. This connectivity enhances your ability to make data-driven decisions quickly.

## FAQ

**Is Jsonify just a web scraping tool?**

No. Jsonify delivers structured market intelligence, not raw HTML. The platform extracts, normalizes, and analyzes public data to produce clean, typed datasets ready for analysis.

**How often is the data updated?**

Update cadence depends on the monitoring workflow. Most use cases refresh daily or weekly. Alerts can be triggered in near-real-time when significant changes are detected.

**What sources are covered for this use case?**

Our monitoring solution aggregates structured data from leading food industry sources including Just Eat, Deliveroo, Uber Eats, Restaurant Business Online, and Food and Drink Network. This allows you ...

**Where does the extracted data go?**

Our monitoring solution seamlessly integrates with popular platforms like API, Google Sheets, and Snowflake, allowing you to easily export and analyze your data. With these integrations, you can strea...

**Can I customize which data fields are extracted?**

Yes. Every Jsonify deployment is configured to your specific requirements. You define which signals, fields, and geographies matter, and the pipeline is built around those parameters.


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*[Jsonify](https://jsonify.com) — AI-powered competitive intelligence*