Canonical page: https://www.jsonify.com/usecases/track-competitor-product-launches-and-messaging/ # Track competitor product launches and messaging > Gain actionable insights on competitor product launches and messaging — automated tracking without manual research hassle - **Industry**: Retail - **Product**: Radar - **Sources**: Nike, Adidas, Puma, Under Armour, Sports Direct - **Fields**: Source, Product, Category, Price, Original Price, Stock Status, Key Claims, Innovation Narrative - **Integrations**: API, Snowflake, Google Sheets ## Dataset Our structured dataset includes critical columns such as Source, Product, Category, Price, Original Price, Stock Status, Key Claims, Innovation Narrative, Rating, Reviews, and Last Updated. This normalized dataset enables users to quickly analyze and compare essential aspects of competitor offerings, ensuring that no detail is overlooked in the competitive landscape. ## Sources We monitor competitor product launch messaging and key feature claims from leading sports and apparel brands, including Nike, Adidas, Puma, Under Armour, and Sports Direct. This comprehensive approach allows us to track vital information such as product categories, prices, stock status, and innovation narratives directly from these sources. With a total of 12 sources, our monitoring captures the essence of what competitors are promoting in the market. ## Analysis The dashboard features 12 insightful widgets designed to present data effectively. Key metrics like Total Product Launches Monitored and Total Key Features Identified provide a quick overview, while detailed analyses such as the Number of Launches Over Time and Feature Claims Breakdown by Competitor allow for deeper insights. Additional visualizations, including the Innovation Narrative Trends and Competitor Press Releases Summary, enhance the understanding of market dynamics. ## Alerts We currently have one enabled alert rule that notifies users of significant changes in competitor product launches and messaging. This ensures that you stay informed about the latest developments without having to manually monitor multiple sources. Timely alerts help you react swiftly to new opportunities or shifts in the competitive landscape. ## Integrations Our product seamlessly integrates with various platforms, including API, Snowflake, and Google Sheets, allowing for easy data export and collaboration. With these integrations, users can leverage the structured data in their existing workflows, enhancing productivity and decision-making. This flexibility ensures that your team can utilize the insights effectively across different tools. ## FAQ **Is Jsonify just a web scraping tool?** No. Jsonify delivers structured market intelligence, not raw HTML. The platform extracts, normalizes, and analyzes public data to produce clean, typed datasets ready for analysis. **How often is the data updated?** Update cadence depends on the monitoring workflow. Most use cases refresh daily or weekly. Alerts can be triggered in near-real-time when significant changes are detected. **What sources are covered for this use case?** We monitor competitor product launch messaging and key feature claims from leading sports and apparel brands, including Nike, Adidas, Puma, Under Armour, and Sports Direct. This comprehensive approach... **Where does the extracted data go?** Our product seamlessly integrates with various platforms, including API, Snowflake, and Google Sheets, allowing for easy data export and collaboration. With these integrations, users can leverage the ... **Can I customize which data fields are extracted?** Yes. Every Jsonify deployment is configured to your specific requirements. You define which signals, fields, and geographies matter, and the pipeline is built around those parameters. --- *[Jsonify](https://jsonify.com) — AI-powered competitive intelligence*