Canonical page: https://www.jsonify.com/usecases/track-competitor-product-trends-and-campaigns/ # Track competitor product trends and campaigns > Unlock insights on competitor innovations and market trends — automated data collection that saves you time and resources - **Industry**: Food & Beverage - **Product**: Radar - **Sources**: Restaurant Business, Food Service World, QSR Magazine - **Fields**: Source, Restaurant, Item, Price, Category, Available, Estimated Delivery, Last Updated - **Integrations**: API, BigQuery, Email, Zapier ## Dataset Our structured dataset includes critical columns such as Source, Restaurant, Item, Price, Category, Available, Estimated Delivery, Last Updated, and Status. This comprehensive data allows for in-depth analysis of competitor offerings and market dynamics, enabling you to make informed strategic decisions. With a focus on new product development and emerging trends, our dataset is designed to support your competitive intelligence needs. ## Sources We monitor a diverse range of sources to gather insights on competitor new product development pipelines and menu item trends. Our data collection includes industry-leading platforms such as Restaurant Business Online, Food Service World, QSR Magazine, Nation's Restaurant News, and Technomic. These sources provide real-time updates on various aspects of the restaurant industry, ensuring you have access to the latest information on product launches and marketing campaigns. ## Analysis Utilize our dashboard to visualize key metrics with 12 powerful widgets tailored to your needs. The Total Competitor Products Monitored metric gives you an overview of the competitive landscape, while the New Product Launches This Month metric tracks recent activity. For deeper insights, explore the Emerging Menu Item Trends Over Time line chart and the Top 5 Competitors by New Product Releases bar chart, which highlight significant movements in the market. ## Alerts Stay informed with our alert system, which currently includes one enabled alert rule for timely notifications on competitor activities. This feature ensures you never miss critical updates regarding new product launches or marketing campaign performance. With alerts delivered via Email, you can easily integrate this functionality into your existing workflow. ## Integrations Our solution seamlessly integrates with various platforms, including API, BigQuery, Email, and Zapier, allowing for efficient data management and utilization. With these integrations, you can automate workflows and enhance your data analysis capabilities. This flexibility ensures that you can leverage insights from our monitoring solution effectively across your organization. ## FAQ **Is Jsonify just a web scraping tool?** No. Jsonify delivers structured market intelligence, not raw HTML. The platform extracts, normalizes, and analyzes public data to produce clean, typed datasets ready for analysis. **How often is the data updated?** Update cadence depends on the monitoring workflow. Most use cases refresh daily or weekly. Alerts can be triggered in near-real-time when significant changes are detected. **What sources are covered for this use case?** We monitor a diverse range of sources to gather insights on competitor new product development pipelines and menu item trends. Our data collection includes industry-leading platforms such as Restauran... **Where does the extracted data go?** Our solution seamlessly integrates with various platforms, including API, BigQuery, Email, and Zapier, allowing for efficient data management and utilization. With these integrations, you can automate... **Can I customize which data fields are extracted?** Yes. Every Jsonify deployment is configured to your specific requirements. You define which signals, fields, and geographies matter, and the pipeline is built around those parameters. --- *[Jsonify](https://jsonify.com) — AI-powered competitive intelligence*