Canonical page: https://www.jsonify.com/usecases/track-competitor-promotions-and-shelf-data/ # Track competitor promotions and shelf data > Gain actionable insights on competitor promotions and shelf strategies — effortlessly automated for superior market intelligence. - **Industry**: Retail - **Product**: Radar - **Sources**: Nielsen, IRI Worldwide, Euromonitor International - **Fields**: Product, Price, Original Price, Last Updated - **Integrations**: Google Sheets, CSV, API ## Dataset Our structured dataset includes essential columns such as Product, Price, Original Price, and Last Updated, allowing for detailed tracking of competitor activities. Each entry provides critical insights into promotional efforts, including the type of promotion and its specific shelf placement within stores. This normalized dataset enables seamless analysis and comparison across various retail environments. ## Sources We monitor competitor in-store promotional activities and shelf placements using data from leading sources such as Nielsen, IRI Worldwide, and Euromonitor. These platforms provide insights into promotional strategies across major global retail chains, focusing on metrics like Promo Type, Shelf Placement, and Stock Status. By analyzing data from retailer websites and marketing intelligence platforms, we ensure a comprehensive view of market dynamics. ## Analysis The dashboard features 12 insightful widgets designed to visualize competitor promotional data effectively. For instance, the 'Total Competitor Promotions Tracked' metric gives a quick overview, while the 'In-Store Promotion Distribution by Retailer' pie chart breaks down promotional activities by retailer. Additionally, the 'Trends in Shelf Placement Over Time' line chart helps identify shifts in shelf strategies, providing actionable insights for your marketing efforts. ## Alerts Stay informed with our single enabled alert rule that notifies you of significant changes in competitor promotional activities. This ensures that you never miss crucial updates regarding shelf placements or point-of-sale material deployments. Timely alerts empower your team to respond quickly to market shifts and adjust strategies accordingly. ## Integrations Our solution seamlessly integrates with major platforms like API, Snowflake, and Salesforce, enabling you to leverage competitor data within your existing workflows. With 12 integrations available, you can easily share insights across your organization and enhance decision-making processes. Email notifications further ensure that key stakeholders are kept in the loop with the latest promotional insights. ## FAQ **Is Jsonify just a web scraping tool?** No. Jsonify delivers structured market intelligence, not raw HTML. The platform extracts, normalizes, and analyzes public data to produce clean, typed datasets ready for analysis. **How often is the data updated?** Update cadence depends on the monitoring workflow. Most use cases refresh daily or weekly. Alerts can be triggered in near-real-time when significant changes are detected. **What sources are covered for this use case?** We monitor competitor in-store promotional activities and shelf placements using data from leading sources such as Nielsen, IRI Worldwide, and Euromonitor. These platforms provide insights into promot... **Where does the extracted data go?** Our solution seamlessly integrates with major platforms like API, Snowflake, and Salesforce, enabling you to leverage competitor data within your existing workflows. With 12 integrations available, yo... **Can I customize which data fields are extracted?** Yes. Every Jsonify deployment is configured to your specific requirements. You define which signals, fields, and geographies matter, and the pipeline is built around those parameters. --- *[Jsonify](https://jsonify.com) — AI-powered competitive intelligence*