Canonical page: https://www.jsonify.com/usecases/track-qsr-product-launches-and-trends/

# Track QSR product launches and trends

> Uncover new product insights and pricing strategies from global QSRs — effortlessly automated for your competitive edge

- **Industry**: Food & Beverage
- **Product**: Radar
- **Sources**: Nielsen, IRI Worldwide, Food Business News, QSR Magazine, Technomic
- **Fields**: Restaurant, Item, Category, Price, Original Price, Available, Calories
- **Integrations**: Google Sheets, CSV, API

## Dataset

The normalized dataset includes essential columns such as 'Restaurant', 'Item', 'Category', 'Price', 'Original Price', 'Available', and 'Calories'. With this structured data, you can analyze trends and make informed decisions based on the latest offerings in the QSR market. Each entry is regularly updated, ensuring accuracy and relevance.

## Sources

Our monitoring solution aggregates structured data from 12 key sources in the quick-service restaurant (QSR) sector, including Nielsen, IRI Worldwide, Food Business News, QSR Magazine, and Technomic. We track vital information on new food and beverage product launches, ingredient usage, and pricing strategies. This comprehensive approach ensures you have access to the most relevant insights from global competitors.

## Analysis

Our dashboard features 12 dynamic widgets designed for in-depth analysis of the QSR landscape. Key visualizations include the 'Total New Product Launches' metric, 'Price Trend of New Products' line chart, and 'Top 5 Competitors by Launches' bar chart. These tools empower you to identify market trends and strategize effectively against competitors.

## Alerts

Stay informed with our enabled alert rule that notifies you of significant changes in the QSR market. Whether it's a new product launch or a shift in pricing strategy, you'll receive timely updates through your preferred channels. This ensures you never miss crucial developments in the competitive landscape.

## Integrations

Our monitoring solution seamlessly integrates with popular platforms such as API, Snowflake, and Email, allowing for easy data access and sharing. With these integrations, you can streamline your workflow, ensuring that insights are readily available for analysis and decision-making. This connectivity enhances your ability to act on the latest market trends.

## FAQ

**Is Jsonify just a web scraping tool?**

No. Jsonify delivers structured market intelligence, not raw HTML. The platform extracts, normalizes, and analyzes public data to produce clean, typed datasets ready for analysis.

**How often is the data updated?**

Update cadence depends on the monitoring workflow. Most use cases refresh daily or weekly. Alerts can be triggered in near-real-time when significant changes are detected.

**What sources are covered for this use case?**

Our monitoring solution aggregates structured data from 12 key sources in the quick-service restaurant (QSR) sector, including Nielsen, IRI Worldwide, Food Business News, QSR Magazine, and Technomic. ...

**Where does the extracted data go?**

Our monitoring solution seamlessly integrates with popular platforms such as API, Snowflake, and Email, allowing for easy data access and sharing. With these integrations, you can streamline your work...

**Can I customize which data fields are extracted?**

Yes. Every Jsonify deployment is configured to your specific requirements. You define which signals, fields, and geographies matter, and the pipeline is built around those parameters.


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