Jsonify is a data pipeline platform that turns public websites and mobile apps into verified datasets for pricing, category and market-intelligence teams, delivered on schedule and repaired when a source changes. We work from Lisbon, London and New York.
Our story
Businesses need information from thousands of websites and apps. Those sources were built for people to browse, and they change without warning. Collecting from them has stayed manual, fragmented and unreliable, even at the most sophisticated companies.
Jsonify turns a request into a repeatable pipeline: collect the right fields, check every row, and repair the pipeline when the source changes. You describe the data once and it keeps arriving.
In 2024 we joined the Betaworks AI Camp in New York, where the idea took its current shape, and went on to win the $1M AI Agents Global Challenge. Since then we have collected billions of data points for teams in consumer goods, retail, beverage, beauty, consulting and financial services.
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What Jsonify does
Every dataset arrives in Sheets, Excel, Snowflake, S3, Postgres or a webhook, or in Claude, ChatGPT and Copilot over MCP.
Describe the data you need. Jason, Jsonify’s AI data engineer, proposes the sources, fields and schedule, builds the pipeline and verifies a sample before anything runs.
How it works →Monitor prices, promotions, availability, catalogs, menus and listings across websites and mobile apps, with products matched across sources.
Explore Radar →Run defined pricing journeys, such as insurance quotes, broadband plans and rental cars, across personas and competitors.
Explore Benchmark →We scope coverage, depth and frequency with you, then build, run and repair the pipeline, with security review, escalation and continuity in the agreement.
Jsonify for enterprise →Why Jsonify
Compared with the tools teams usually evaluate alongside us. See every comparison →
A row counts only once it passes type, null and duplicate checks and reaches your dataset. Firecrawl bills credits per page fetched, 7 per page for each structured Monitor check.
Builds, previews, retries, blocked pages and repairs are never charged, so a source changing its layout costs you nothing. Apify bills platform usage on top of its plans.
With Browse AI you record a robot; with Apify you pick an Actor whose upkeep depends on its publisher. With Jsonify you describe the rows and confirm what Jason proposes.
Jason diagnoses a failure, repairs the pipeline and verifies a sample before the schedule resumes. Each repair is a new version you can inspect.
100 free rows a month with no credit card, then monthly billing in arrears with a $49 minimum. Kadoa quotes consumption-based pricing and lists no fixed price.
One pipeline reads public websites and mobile apps side by side, in over 70 languages, and delivers them as one dataset.
Who uses Jsonify
Pricing, category and insight teams at brands, retailers, insurers, utilities and the consultancies that advise them.
“The opportunity is validated. You did a very good job: your flexibility, the extractions, the speed… it’s quite impressive. This could really become a new capability for Bacardi.”
Jesus ChecaChief Innovation Officer, Bacardi“The speed, adaptability, and precision of Jsonify have truly stood out. It’s been impressive to see how quickly the product delivers real value in a dynamic environment.”
Philipp HodlPlug and Play VenturesTrack venue menus, brand presence and pricing across websites and delivery apps.
Menus · Brand presence · Pricing
Monitor competitor prices, promotions, availability and assortment.
Prices · Promotions · Stock
Benchmark insurance premiums and policy details for consistent customer scenarios.
Quotes · Cover · Customer profiles
Compare broadband plans and energy tariffs by address, usage and contract terms.
Plans · Postcodes · Contract costs
Track marketplace offers, sellers, availability and product ratings.
Sellers · Availability · Delivered prices
Track public property listings, asking prices and availability changes.
Listings · Asking prices · Market changes
Compare rental rates, fees and terms across brands for the same dates and locations.
Rates · Locations · Rental terms
Browse every industry and use case.
The team behind Jsonify
Founded in 2023 by Paul Hunkin. The idea took its current shape at the Betaworks AI Camp in New York, and the team now works from Lisbon, London and New York.
As a researcher in New Zealand, Paul wrote ClusterGL, an open-source rendering system now used at NASA’s Johnson Space Center, and BidBot, a bot that automatically won internet auctions and went viral in 2010. He has since co-founded startups in Nairobi, Singapore and Lisbon, most recently Quacks.ai, which used AI agents to test software, and has lived in Lisbon since 2020.
Nick holds a patent for a computer-vision system that turns city bus-stop camera feeds into public-transport data, built at Deeptrix, the company he co-founded and ran as CTO. His team there pushed more than 300 TB of video through models on GPU clusters; at Jsonify he leads engineering from London, turning messy websites and apps into clean rows instead.
ElijahCustomer Success
DianaCustomer Success
How Jsonify works
Sign up with an email and describe the data. Jason proposes sources, fields and a schedule within minutes; building takes up to an hour or two and ends with a verified sample.
Jason, Jsonify’s AI data engineer, in the product or your own assistant. Jason is an AI system and says so. Enterprise customers also work with our customer success team.
Chat with Jason in Jsonify, Claude, ChatGPT or Copilot. Alerts go to Slack, Teams or email, and the team is at paul@jsonify.com.
Repairs run automatically and are verified before the schedule resumes. Enterprise agreements name an escalation contact, coverage hours and response times.
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Key facts
The short version, for anyone writing about us or evaluating us. Have a data problem, a partnership idea or a question about joining the team? We read every message.
FAQ
Start free
Describe the data you need. Build for free with 100 rows a month, no credit card required.