Track competitor marketing strategies and tech
Track competitor insurance marketing campaigns, creative formats, and detected tech across public marketing and research sources
What financial services sources do we read?
Benchmark reads 12+ sources, including Adweek, Campaign Live, Crunchbase, SimilarWeb, and SEMrush. It captures competitor marketing activity from those public sources, with each record tied to the source, advertiser, campaign, creative format, and detected technology.
What financial services data does it find?
Each row has Source, Advertiser, Campaign, CreativeFormat, and TechDetected. Source shows where the record came from. Advertiser and Campaign identify the competitor activity. CreativeFormat describes the ad format, and TechDetected records the technology found.
Alerts and delivery.
Changes land where your team already works, the same morning they appear.
When do we get financial services alerts?
One active alert rule watches competitor campaigns. It triggers when there are changes in competitor campaign activity, based on the monitored public sources.
View alert setup →Where does financial services data go?
Extracted records land in Google Sheets, CSV, and API. Those destinations receive the structured dataset produced by Benchmark, using the columns defined for this deployment.
Frequently asked questions
Is Jsonify just a web scraping tool?
How often is the data updated?
What sources are covered for this use case?
Where does the extracted data go?
Can I customize which data fields are extracted?
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